I generally don't buy wrapping paper. I tend to re-use gift bags, or decorate old brown paper grocery bags, or just use good ol' newspaper...
...but this is making me want to change my ways.
I think it's just genius!
An all-purpose wrapping paper, with built-in words that you simply circle (once you find them) for the appropriate occasion.
WORDLESS Universal Wrapping Paper Created by Fabio Milito and Francesca Guidotti
(via Amusing Planet)